The Crossing · Brand
Single source of truth · v0.1 draft

The Crossing brand, in one place.

Logos, colors, type, and voice — kept current in Git, ready for people, scripts, and AI tools. Built for the Rock/IT team first, and made to be shared.

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Browse assets
Marks

Logos

The stacked Limed Spruce lockup is primary — use it unless it won't fit, then use horizontal. Every Crossing lockup ships in three colorways as SVG and PNG.

The Crossing
KidsCrossing
Youth Crossing
Palette

Colors

Click any swatch to copy its hex. Values were sampled from the current BrandCentral page — confirm against Brand Guides 2023, and add CMYK/Pantone for print.

Primary
Secondary
Neutral
Typography

Type

Six typefaces, by role. Bariol is the body font — not the wordmark (the logo is set in Viga).

Licensing. Bariol is served on the web via the church's webfont license (.woff2, not converted desktop files); Viga is open (Google Fonts); Bastia, Neue Einstellung, and Hey August are commercial — confirm web rights before embedding, else fall back to Nunito Sans.
Ministries

Sub-brands

KidsCrossing and Youth Crossing keep their own colorways — don't recolor them into the core palette.

KC · children's ministry

KidsCrossing

Textured circle mark in charcoal, blue, white, or black.

YC · student ministry

Youth Crossing

"YC" circle mark across teal, light teal, cream, yellow, black, and white — most with and without a grain texture.

Usage

Guidelines

Five things never to do to the logo.

Clear space. Give the logo generous surrounding space so it feels special and stands out — don't size it to fill all the available room.
Developers & AI

Pull the brand into code

Every asset and rule is available as structured data at a stable raw URL — no auth. Point scripts and AI tools here to produce on-brand work.

# the whole brand as data
curl -s https://raw.githubusercontent.com/TheCrossing-Church/brand/main/brand-kit.json \
  | jq '.color_system.primary.crossing_blue.hex'
# → "#425964"
For AI tools: give them brand-kit.json + brand-guidelines.md and tell them to follow the rules, color_system, and voice. Always review AI output before it's published or sent to members.