The Crossing · Brand
Single source of truth · v0.2

The Crossing brand, in one place.

Logos, colors, type, and voice — kept current in Git, ready for people, scripts, and AI tools. Built for the Rock team first, and made to be shared.

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Browse assets
The master mark

Logo

The stacked Limed Spruce lockup is primary — use it unless it won't fit, then use horizontal. Every Crossing lockup ships in three colorways as SVG and PNG. The ministry marks have their own colorways — see Sub-brands.

Palette

Colors

Click any swatch to copy its hex. Values come from the official Brand Guides 2023. CMYK/Pantone equivalents still need to be added for print.

Primary
Secondary
Neutral
Typography

Type

Six typefaces, by role. Bariol is the body font — not the wordmark (the logo is set in Viga).

Licensing. Bariol is served on the web via the church's webfont license (.woff2, not converted desktop files); Viga is open (Google Fonts); Bastia, Neue Einstellung, and Hey August are commercial — confirm web rights before embedding, else fall back to Nunito Sans.
Ministries

Sub-brands

KidsCrossing and Youth Crossing each have their own mark and their own colorways. Don't recolor a ministry mark into the core palette, or the core logo into theirs — and note that the three approved Crossing colorways don't apply here. The five logo don'ts do.

KidsCrossing circle mark in charcoal
KC · children's ministry

KidsCrossing

Textured circle mark. The grain is part of the mark — don't clean it up or redraw it.

charcoal blue white, shown on dark

Charcoal · blue · white · black. The PNGs are ~28 KB each; kc-circle-black.svg is a 600 KB traced file, so reach for a PNG on screen.

Youth Crossing YC mark in teal
YC · student ministry

Youth Crossing

"YC" circle mark. Most colorways come both with and without a grain texture.

teal light teal cream yellow yellow and white, shown on dark

Teal · light teal · cream · yellow · black · white · yellow-on-white. The grain PNGs run 6.7–7.7 MB. For anything on screen use the *-no-grain.png (~24 KB) or the SVG; save the grain files for print.

Usage

Guidelines

Five things never to do to the logo — with worked examples underneath.

Clear space. Give the logo generous surrounding space so it feels special and stands out — don't size it to fill all the available room.
Do
Do: stacked logo in Limed Spruce on white, with generous clear space around it Do: Pure White logo on a dark background Do: horizontal lockup used in a short, wide space
Don't
Don't: icon and wordmark rearranged and resized against each other Don't: wordmark re-typed in a different font Don't: headline text crowding into the logo's clear space Don't: logo stretched and squashed out of proportion Don't: logo set in an unapproved color
Developers & AI

Pull the brand into code

Every asset and rule is available as structured data at a stable raw URL — no auth. Point scripts and AI tools here to produce on-brand work.

# the whole brand as data
curl -s https://raw.githubusercontent.com/TheCrossing-Church/brand/main/brand-kit.json \
  | jq '.color_system.primary.crossing_blue.hex'
# → "#425964"
For AI tools: give them brand-kit.json + brand-guidelines.md and tell them to follow the rules, color_system, and voice. Always review AI output before it's published or sent to members.